1. Introduction

Ayres Real Estate Ltd (“we”, “us”, or “our”) is committed to protecting the privacy and security of your personal information. This privacy policy describes how we collect, use, and look after your personal data when you visit our website, (the “Website”), or otherwise interact with us. It also tells you about your rights and how the law protects you.
This policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
It is important that you read this privacy policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data.
Data Controller:
Ayres Real Estate Ltd is the data controller and responsible for your personal data. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below.
Contact Details:
•Full name of legal entity: Ayres Real Estate Ltd
•Email address:
•Postal address: Green Park, Reading Road, Mattingley, Hampshire, RG27 8JZ
•Telephone numbers: 01189 639 904, 07771 625 812

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:
•Identity Data: includes first name, last name, marital status, title, date of birth, and gender.
•Contact Data: includes your address, email address, and telephone numbers.
•Financial Data: includes bank account details and information about the source of funds for anti-money laundering (AML) checks.
•Property Data: includes details about the property you wish to sell, such as its condition and valuation.
•Technical Data: includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
•Usage Data: includes information about how you use our website and services.
•Marketing and Communications Data: includes your preferences in receiving marketing from us and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
•To perform the contract we are about to enter into or have entered into with you.
•Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
•Where we need to comply with a legal or regulatory obligation, such as anti-money laundering regulations.
Purpose/Activity
Type of data
Lawful basis for processing including basis of legitimate interest
To provide you with a property valuation and cash offer
Identity, Contact, Property
Performance of a contract with you
To manage our relationship with you
Identity, Contact, Marketing and Communications
Performance of a contract with you, Legitimate interests (to keep our records updated and to study how customers use our services)
To process the sale of your property
Identity, Contact, Financial, Property
Performance of a contract with you, Legal obligation
To manage and protect our business and this website
Technical, Usage
Legitimate interests (for running our business, provision of administration and IT services, network security)
To send you marketing communications
Identity, Contact, Marketing and Communications
Legitimate interests (to develop our products/services and grow our business)
We do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

4. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

5. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes. Property records may be kept for at least 12 years.

6. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:
•Request access to your personal data.
•Request correction of your personal data.
•Request erasure of your personal data.
•Object to processing of your personal data.
•Request restriction of processing of your personal data.
•Request the transfer of your personal data to you or to a third party.
•Withdraw consent at any time where we are relying on consent to process your personal data.
You can see more about these rights at:
If you wish to exercise any of the rights set out above, please contact us.

7. Complaints

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
ICO Contact Details:
•Website:
•Telephone: 0303 123 1113

8. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy.

9. Changes to this Privacy Policy

We keep our privacy policy under regular review. This version was last updated on 10 October 2025. Any changes will be posted on this page. ”’